You are definitely the least boring CPA.
"Taxes HAVE to be part of the discussion"
Tax planning has to be specific to the client situation, generic advice doesn't work.
Building the right system will help you serve more of your ideal client AND serve your clients more efficiently so you can have the business and life you really want.
Tax planning provides value that is a multiple of our fee and that's just one of the services we provide.
You have to be able to help clients turn down the emotional volume.