Learning

When the IRS Goes Deep: Why Financial Advisors Need to Think Like Investigators

When the IRS Goes Deep: Why Financial Advisors Need to Think Like Investigators

Most advisors see tax returns as planning tools. Robert Norlander has spent his career seeing them as evidence. As a former IRS Senior Special Agent and seasoned forensic accountant, he […]

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Case Study: How One Advisor Turned a 50‑Page Financial Plan Into a One‑Page Tax‑First Action Blueprint

Case Study: How One Advisor Turned a 50‑Page Financial Plan Into a One‑Page Tax‑First Action Blueprint

If you’ve ever watched a client’s eyes glaze over halfway through a thick financial plan, you’re not alone. One advisor we worked with had a beautifully detailed 50‑page document for […]

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Prospecting Is a Conversation, Not a Coin Flip

Prospecting Is a Conversation, Not a Coin Flip

Many advisors treat prospecting like a numbers game: more calls, more emails, more meetings. Quantity matters, but without quality, you’re just increasing the volume of “no.” The real leverage comes […]

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Podcast

Weekly Newsletter

Why taxes create the biggest client “wow” moments
March 13, 2026

Why taxes create the biggest client “wow” moments

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Keep calm and own tax season
March 6, 2026

Keep calm and own tax season

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The real threat to tax professionals (it’s not what you think)
February 27, 2026

The real threat to tax professionals (it’s not what you think)

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Why 1099s aren’t the whole story
February 20, 2026

Why 1099s aren’t the whole story

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